FYIGMATAKING BUSINESSES FURTHER.
Growth, Merchant & Market Adoption
Making fintech work
on the shop floor
We sit inside real stores
We speak both languages fluently
We execute, not just advise
Built for the African market
A great product.
A real-world gap.
Too many fintech solutions are built well but struggle with merchant penetration, in-store adoption and scale. Too many retailers have access to technology but aren't extracting its full commercial value. FYIGMA exists to bridge that gap.
Fintech providers
You sign the merchant. You lose the floor.
Adoption stays flat and it's hard to tell why. The product is live in-store, but the team isn't selling it - and there's no visibility into what's actually happening at the point of sale.
Retail brands
Available isn't the same as adopted.
Staff mention it the way they'd mention any other feature on the wall. No story, no confident close, no customer benefit explained - so the tool never reaches the till.
Understand. Equip. Connect. Keep learning.
Most agencies offer execution without intelligence. Most consultancies offer intelligence without execution. FYIGMA does both, in one accountable team.
Understand the floor
Find where adoption breaks down.
- In-store observation and mystery visits
- Staff knowledge and confidence audit
- Customer journey mapping at point of sale
- Friction identified store by store
Equip the people
Give teams the confidence to close.
- Sales scripts and objection handling
- Customer-facing benefit language
- Staff incentive frameworks
- Point-of-sale merchandising
Connect the dots
Align the partnership, not just the product.
- Partner alignment workshops
- Retail-ready product messaging
- Campaign activation at point of sale
- Promotional moment coordination
Keep learning
Sustained adoption over time.
- Monthly in-store performance reporting
- Adoption trend analysis by store
- Quarterly partner reviews
- Ongoing coaching and refreshers
Grow beyond ordinary.
Two sides. Shared growth.
We work across the relationship, so insight and understanding travel in both directions - and both sides move their number.
For fintech & payments
Get closer to the shop floor.
You have a merchant agreement and a strong product. You need visibility into what's really happening in-store, and the infrastructure to move your adoption number.
For retail & merchants
Give your teams the confidence to sell it.
The technology is on your wall. We build the capability so your floor team can explain it, and close it, every time - turning the partnership into revenue on your side too.
Let's close the gap
Tell us where the conversation gets stuck.
Tell us about your product, your stores, and where the customer conversation breaks down - and we'll tell you exactly what we'd do about it before any agreement is signed.
Start a conversationThousands of users,
plus you.
It only takes a few seconds to get started.
Thousands of users,
plus you.
It only takes a few seconds to get started.