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Apothecary

Medical Cannabis β€’ South Africa

Apothecary, a provider of medical cannabis in South Africa, partnered with The FYI Group of Companies to enhance their digital presence while adhering to strict regulations surrounding cannabis marketing.

Duration

November 2021 – 6 months Contract

Project Lead

Chris Augustine

Location

South Africa

Key Results

40% increase in social media engagement and content interaction
3x return on investment (ROI) for paid advertising campaigns
35% growth in customer base and social media following

The Challenge

Navigate complex regulatory environment for medical cannabis marketing while building brand awareness and community engagement.

Results & Impact

40% increase in social media engagement and content interaction
3x return on investment (ROI) for paid advertising campaigns
35% growth in customer base and social media following
Successfully launched kids' story initiative for charitable cause

Services Provided

Strategic PlanningContent CreationPaid AdvertisingCampaign ManagementSocial Media Management

Client Testimonial

β€œThe FYI Group's expertise in web development, SEO, content creation, and advertising has significantly improved our market presence and visibility. Their strategic approach and professional services have been invaluable to our success in penetrating new markets.”

Apothecary

Medical Cannabis

Project Details

Country

South Africa

Timeline

November 2021 – 6 months Contract

Project Lead

Chris Augustine

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