Meet Our Global Team
Passionate professionals united by a common goal: transforming businesses through innovative digital solutions.
CEO & Partners
Visionary leaders driving innovation and strategic growth across global markets
Christopher Augustine
Founder & CEO, FYI Group
With over 15 years of business development experience, Chris Augustine is the visionary founder and CEO of FYI Group. Renowned for his innovative approach to marketing and technology, Chris has led FYI Group to become a leading tech solutions and digital marketing company operating in Kenya, Zambia, South Africa, and Dubai. His expertise has been featured on platforms such as Forbes, SABC3, and Cliff Central, highlighting his significant contributions to the marketing sector. Under his leadership, FYI Group continues to drive growth and transformation for clients across various industries, delivering exceptional results through strategic innovation and a commitment to excellence.
Selina Augustine
Partner
Holds a degree in BCS, specialising in Marketing and Consumer Science, and has studied Advanced Project Management. Plays a crucial role in handling all financial operations, ensuring the company's financial stability and success. Her diverse skill set and strategic approach contribute to the company's forward-thinking environment in the marketing
Meet The Team - South Africa
Our dynamic South African team delivering cutting-edge solutions across the region
Tandzile Dlamini
Head Of Operations
Strong administrative professional with a Bachelor of Business Administration - BBA focused in Business Administration and Management. 2 years experience as a facilitator for students, empowering future African leaders through creative, multidimensional development. Team Lead with a proven track record of driving customer success and team performance. Skilled in implementing strategies to enhance satisfaction metrics and drive business results.
Minenhle Memela
Production Manager
A visionary maestro orchestrating and blending narratives and creativity to transform fleeting moments into epic brand stories, all from behind a lens and director's seat. As a fashion photographer, I capture the essence of style and elegance in every frame. Diploma in Media Practices.
Thapelo Yingwane
Social Media Specialists
Experienced Digital Marketing Specialist with a demonstrated history of working in the media industry. Skilled in Digital Content Creation, Marketing, and Paid Advertising. Strong media & communication professional with a BA from the University of Cape Town. BA in Media Studies and English Language & Literature. Proficient in Google, Meta, Amazon and Takealot Paid Media Advertising.
Alucia Masilela
Operations Specialist
BTech in Tourism Management majored in Strategic Management and Marketing. Malls Marketing Management. PR and Communications (influencers, blogs). Customer Service.
Keane Buckthorp
Creative Editor
Focuses on the artistic and creative aspects of video editing. I work to craft high production, visually stunning, emotionally engaging and audibly pleasing content by experimenting with different editing styles, music compositions, sound effects, visual effects, and storytelling techniques. I studied sound design, screen acting, music production as well as editing during my years in AFDA and am in my 8th year working within the creative industry on a professional level.
Meet The Team - Zambia
Local experts driving digital transformation in the Zambian market
Mirachi Victor Simpukile
Country Operations Lead (Zambia)
A certified professional photographer, filmmaker, and digital marketer with extensive experience in creative media and brand development. Founder and CEO of Elevate Creatives, a dynamic media house specializing in photography, videography, digital marketing, content creation, and brand storytelling. Also leads Elevate Zambia, a nonprofit organization empowering young people through mentorship, talent development, and community engagement. Mirachi brings a unique blend of technical skill and creative vision, using media and technology to inspire, educate, and transform communities across Africa. His leadership and experience in digital campaigns and storytelling continue to shape impactful narratives for brands, organizations, and social causes.
Faides Chongo
Creative Editor
A creative and digital marketer based in Lusaka, Zambia, currently pursuing a diploma in ZIM professional marketing at Evelyn Hone College. Building a strong foundation in branding, sales, and strategic communication through her academic studies. Gained valuable industry experience as a sales promoter for Transion (Infinix) from 2021 to 2022, developing a passion for consumer engagement and brand growth. Contributing to content creation and digital campaigns as part of Elevate Creatives, a vibrant media house. Actively shares insights into her marketing journey and creative projects on social media, using her platforms to inspire and connect with a growing audience.
Wana Kanguya
Videographer | Photographer
Creative director and visual storyteller based in Zambia. Specializes in blending film, photography, and aerial perspectives to create compelling visual content. Crafts bold, cinematic storytelling that meaningfully connects with and inspires audiences. Professional expertise in both videography and photography, bringing a multidisciplinary approach to visual projects.
Twapewa Mwalusaka
Photographer | Creative
A talented photographer and creative professional based in Lusaka, with roots in Kafue, Zambia. Currently pursuing a Bachelor's degree in Information and Technology Science at the University of Lusaka. Has collaborated with a diverse range of clients and organizations, building a versatile portfolio of creative work. Brings valuable industry experience from his role as a production assistant, complementing his technical and creative skill set.
Mwatita Chikwekwe
Photographer | Creative
A driven and ambitious media professional from Lusaka, Zambia, with a passion for storytelling and communication. Currently completing a Bachelor's Degree in Media and Journalism as a 4th-year student, building a strong academic foundation in the field. Combines theoretical knowledge with practical media skills, positioning herself to make a meaningful impact in the industry. Developing expertise in various aspects of media production, content creation, and journalistic practices through her academic studies.
Meet The Team - Nigeria
West African specialists expanding our reach across Nigeria and neighboring markets
Soul Barbie
Nigeria Director
Multifaceted Talent: Soul Barbie is an award-winning Nigerian singer-songwriter, actress, and radio host with extensive experience in the entertainment industry. Marketing Expertise: As the face of MOTEC Beauty Cosmetic, she has demonstrated her expertise in brand elevation, utilizing her deep understanding of consumer engagement and digital influence to drive impactful results. Corporate Strategy: With a background in social media influence and entertainment, Soul Barbie combines creative insight with business acumen, specializing in audience loyalty and brand positioning. Leadership at FYI Nigeria: Now heading FYI Nigeria alongside Chris Augustine, she is spearheading innovative marketing campaigns and business transformation strategies tailored to the Nigerian market. Proven Track Record: With a unique perspective on the intersection of media, entertainment, and business, she brings a measurable impact to corporate clients looking to enhance their marketing efforts and brand reach.
Eze James Nelly
Operations Director
Over 25 years of experience in business, entertainment, and talent management, making him a strategic asset to The FYI Group. Expertise in talent promotion, event coordination, and production management, driving brand impact and business growth. Holds a degree in Business Administration and Theatre Arts from the University of Ibadan. Oversaw high-profile events like SA's Got Talent, The Voice South Africa, and I Want to Sing Gospel, playing a key role in organising and ensuring their success. Combines creative vision with strategic planning, making him a key player in expanding The FYI Group across diverse markets.
Sunny Eboh
Operations Director
Expert in media, advertising, and artist management with extensive connections across Nigeria. Worked on major projects for brands such as Coca-Cola (NUGA Games), Guinness (NUGA Games), Fidelity Bank, Super FM, and British American Tobacco. Involved in high-profile events like NBL on Star Trek, Anamco, Evergreen Sound, and Street Don. Key contributor to Press Play, demonstrating a versatile range of expertise in PR and brand promotion. Known for PR expertise, with strong ties and networks within the Nigerian market, positioning him as a valuable asset for high-impact campaigns and media strategies.
Samson Kewell Okuro
Digital Marketing & Social Media Strategist
Social media manager and digital marketer with over 8 years of experience. Founder and CEO of Instadailydrum and SAMOVIE Media, leading social media strategies and digital marketing campaigns. Expertise in cinematography for social media and content creation, driving engagement through visually compelling content. Known for his innovative approach to digital marketing and helping brands establish impactful online presences.
Mercy Onyekachi Ogbolu
Creative Strategist & Advocacy Specialist
Multi-talented artist and advocate, with a strong focus on women and children's rights. Endorsed by the former commissioner for women affairs in 2019 for her advocacy through music. Former Brand Ambassador for Update Boutique, aligning her image with high-impact campaigns. Collaborated with Nigerian and international artists, showcasing her ability to integrate creativity with brand strategies. Featured on major platforms like Trace Naija, Soundcity Switch, and HipTV, increasing brand visibility. Known for her strategic partnerships and ability to elevate brand presence through her public influence.